Making sure the interior ambiance of your store is just right is crucial for generating sales. The right ambiance, enhanced by wall murals, can make your store seem more trustworthy to your customers or just make them feel more relaxed in your store. Here are some questions you need to ask yourself when you’re designing a custom wall mural for the inside of your store.
What Are You Conveying?
A wall mural is a work of art, and like all works of art, wall murals can set a certain tone or mood. While the basic use of wall murals includes using them to help your customer find their ways around the store and using them as a way for your customers to identify products and services, this isn’t the only method to make wall murals useful.
Wall murals can affect how your customers think and feel. How they’re designed and customized to your store can enhance the overall customer experience.
Customize Your Wall Murals
When you’re customizing your wall murals, think about what you want your customers to feel when they’re walking around your store. Do you want them to feel happy? Playful? Inspired? Entertained? A wall mural that is appropriate for one store may not be appropriate for another. For example, a store that sells children’s toys will probably want wall murals that are tailored to kids; these murals will probably feature bright, cheerful colors and fun imagery.
The same principle likely wouldn’t work in an upscale woman’s department store. An upscale woman’s department store will likely want to convey class and sophistication, so using bright colors and fun imagery aimed at kids will likely confuse your customers.
Wall murals should be designed with the store’s ambiance in mind, so it’s important to make sure that the designs are tailored to your place of business. Let us at Graphink help you convey your message correctly by designing your next custom wall mural.